brand color

The Importance of Color and Brands

Color increases brand recognition by up to 80%.

Color plays a fundamental part in the reflection of any branding. It instantly creates an identity, different colors work for different projects and brands.

In today’s society, we are constantly bombarded by products, signage, and advertisements trying to grab our attention. According to the way our natural senses function – color is the most influential, followed by shapes, symbols, and finally words. Therefore it’s no surprise that many of the most recognizable brands in the world use color as a fundamental part of their visual identity to increase brand recognition.

A great example was in 2013 when Cadbury attempted to trademark the purple color of its Dairy Milk bars. It’s rival, Nestle won a court battle allowing them access to the brand color.

Source: University of Loyola, Maryland Study