News

Sometimes companies overlook or take for granted the high value of using social media to generate brand awareness and increase sales. By posting valuable content that your target markets are interested in social media can help to drive traffic to your website, drive sales, and build long-term relationships with customers. Here are few ways that social media can help you...

Every business has a unique target audience, but knowing how to segment your social media across each platform and app can be tricky. How do you create meaningful social conversations and connections with your core audiences? The first step is to understand who these people are.Sprout Social has done all the legwork for us and provided a great infographic on the...

I often get asked by clients if Facebook is a social media platform they should be using or not. Of course, the answer is "it depends on your demographic and who you are trying to reach." For those businesses whose target audience do use Facebook, they still find it challenging to find meaningful ways to engage with customers and create...

I recently ran across a very interesting about how color is interpreted. In a 2017 study of the effects of color on perception, it was discovered that objects with a higher color saturation appear larger, command more attention and cause their surroundings to appear smaller. In the following article from NueroMarketing.com learn how you can give your call to actions more...

Often I find myself searching for someone's phone number, address, or website, and I look to email signatures as a way of locating them. With a simple search of my email, I can find a message they have previously sent me and grab the information I'm looking for there. But all too often I find that people have not included...

So many of my clients ask me what the value is of having social media as a part of their marketing strategy, and which ones should they be using. Facebook is always the first one to come up. Some feel that it is just an evil necessity that every company is expected to utilize, while others believe it is their...

Words aren’t enough to keep customers and prospects engaged these days. Visual content marketing has grown tremendously in the last year or two, and more companies have started to realize that keeping customers and prospects engaged and involved is not an easy task. Here's how you can grab your customer's attention and drive brand awareness. Download Content Marketing Institute's new "Visual...

Content Marketing continues to gain momentum as one of the top ways for companies to reach customers. Whether it's via a blog, social media posts, a white paper, or newsletter, authors of this content sometimes find themselves at the center of an age-old debate about comma usage. More specifically, whether or not to use an Oxford comma.Most people I talk...