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You've most likely heard the term "Content Marketing" more than once. But how much do you really know about it? Below, we have compiled a list of 45 facts that relate to Content Marketing to help you learn more.But to begin with, you should understand what is meant by "Content marketing." In essence, it is all about the creation and...

A brand is not a logo. The term brand gets thrown around a lot in business and many people still believe that a brand is merely a logo, and nothing more. This couldn’t be further from the truth. A brand is the total sum of an organization's various parts. Values, visual identity, products, services, positioning, premises, advertising and many other elements all contribute to the...

Color increases brand recognition by up to 80%. Color plays a fundamental part in the reflection of any branding. It instantly creates an identity, different colors work for different projects and brands.In today’s society, we are constantly bombarded by products, signage, and advertisements trying to grab our attention. According to the way our natural senses function – color is the most influential,...

Customer loyalty can be worth 10 times as much as a single purchase. Customer loyalty is key and one of the most important aspects when developing a brand. A consumer will often buy from a particular brand rather than use other brands or Companies. A positive experience with previous products and services results in consistent loyalty to a product or brand over...

A brand is a personality that identifies a product or service. Great branding can drastically improve the performance of a business. investing in your brand is therefore  crucial if you want your business to be distinctive and unique in a crowded market place. Developing a personality for your brand will help to stand out amongst your competitors and will ensure your customers...

Having a strong web presence is critical for all businesses. The web is the first place customers go to learn more about what you do and what you offer. But often businesses overlook many opportunities to harness the power of the web to attract new customers and deliver valuable information to readers.This article is the 3rd article in our 3 part...

Having a strong web presence is critical for all businesses. The web is the first place customers go to learn more about what you do and what you offer. But many businesses overlook the opportunity to harness the power of the web to attract new customers and deliver valuable information to viewers.This is the 2nd article in our 3 part...

Having a strong web presence is critical for all businesses. The web is the first place customers go to learn more about what you do and what you offer. But many businesses overlook the opportunity to harness the power of the web to attract new customers and deliver valuable information to viewers.On a recent trip to Beaufort, North Carolina I...

Whether you are a small local business or a large international company, the colors you use to represent your brand are more important than you may realize. Few companies have a brand that is powerful enough to generate a uniform perception to all cultures. It is important to understand what the impact of any given color may be and what...