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Color is a form of non-verbal communication that can convey a message and evoke feelings in a fraction of a second. Colors can instantly set a mood, summon a physiological reaction or inspire people to take action. Selecting and using the ideal color for your brand and marketing materials provides a sense of initial expectations to your customers. If you are...

With the recent changes in our political landscape, many businesses are wondering, "What lies ahead? What can I do to prepare for potential economic modifications that could affect my businesses' bottom line?" None of us have a crystal ball that can tell us for sure the way markets or consumer spending might change, but we all have to think about...

Making the most of your user's experience on your website -Websites are an important part of the sales funnel that help create brand awareness, engage your audience, deliver your company's message and inspire visitors to take action. So what makes some websites successful in utilizing this sales tool and others unsuccessful? The plain and simple answer is User Experience. Typically referred...

Want to be more productive? Learn about the new science behind music!Distractions at work constantly compete for our attention and can distract us from our tasks at hand, ultimately disrupting our overall productivity.So what's one to do? Recently, scientists and researchers around the world have found that the type of music you listen to while you work can have a...

You will find more statistics at StatistaSocial Media Stats Shows Surprising Results for B2B Marketers In a 2015 social media stats report from Social Media Examiner, B2B marketers were asked what their 1st choice was for social media. 41% of the 1,000+ respondents with a B2B focus said LinkedIn was their top pick! Facebook came in 2nd with 30% from the B2B...

The real estate market has become increasingly competitive and everyone is looking for ways to generate more business. Neuroscience and psychology tell us that humans are visually driven creatures. The right image or photo captures our attention and makes us take notice. By just enhancing your visual offerings in your real estate marketing collateral your properties will go from ho...

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text]In a new study, neuroscientists reveal how to capture consumer's attention.We all know how hard it is to get the attention of consumers and clients. So how do you get people to stop and take notice? How do successful companies generate excitement and create zealots who love and stand behind their brands? What is it...

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text]The current state of media and advertising has placed more value on "meaningful" and "real" content through storytelling. We see more inspirational stories and videos on the internet than ever before. These emotionally engaging stories are the ones that become viral and get passed around.  As marketing and branding experts, we know that  emotions...