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[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text]Fast Company magazine takes an in-depth look into 7 studies about the complex and bizarre science behind the color red. The article explains that when people look at the color red, their blood pressure rises and they blink more. Compared to other colors, red triggers measurably more physiological arousal and neural activity. In...

Branding for business is SERIOUS business!When it comes to opening and maintaining a successful business, there are a few things that are absolutely necessary. Having your financial arrangements in order, having employees and materials are givens; but one of the most overlooked and most important tactics for building a strong business is branding! Having a strong marketing plan can be the...

Infographics are becoming a widespread and useful tool for businesses looking to take ordinary content and create visually appealing information. Any business can have a compelling story or mind-blowing statistics, but humans love simplicity. In a world inundated with mass amounts of information, business' need to offer messages that are simple to understand and visually stimulating. That's why infographics have become...

Visual content in social media has become one of the most critical factors in grabbing viewers' attention. According to study conducted by 3M, 90% of information transmitted to the brain is visual and visuals are processed 60,000 times faster than text. 46% of people say a website’s design is the number one criterion for discerning the credibility of the company. So...

"We live in a state of continuous partial attention," according to writer and speaker Linda Stone. We pay attention to a handful of sources of information at the same time, but only at a superficial level. To that fact, add that attention spans have been shrinking since 2000.Now, you see the urgency of making the most of each consumer touchpoint. As consumers tune out...

Employees and even executives sometimes start to think about their customers with an "us vs. them" mentality, particularly in times of stress—during, say, a busy holiday season or when a customer has a complaint. That's a dangerous mindset, especially if it becomes habitual.Competitive advantage these days demands customer-centricity. The more customers your organization can engage meaningfully—especially those who care enough...

How are impressions formed? What motivates a person to buy?We used to think the act of buying was a fairly logical process. A product engaged our attention, we gathered info about it, determined our interest level, and then bought or not. But now we know better. Thanks to neuromarketing we now understand why we buy! It all starts by creating a...