22 Sep Why User Experience Can Make Or Break The Success Of Your Website
Making the most of your user’s experience on your website –
Websites are an important part of the sales funnel that help create brand awareness, engage your audience, deliver your company’s message and inspire visitors to take action. So what makes some websites successful in utilizing this sales tool and others unsuccessful? The plain and simple answer is User Experience. Typically referred to as UX in the design world, UX is how a person feels when interfacing with a website or web application. While perusing your website, users will encounter an array of things that will evoke emotions; from the layout and navigation, to the fonts used, types of imagery, and much more. What we have found is an undeniable value in creating sites that are designed to engage consumers, evoke a positive experience, entice them to stay on your site, and ultimately lead to a sale or other conversion metric.
Companies rely heavily on their websites to drive business, so why aren’t more of them taking UX into consideration when building their websites? Your website is not about just telling people who you are and what you do. It’s not about having attractive images, slide shows and the coolest plugins. It’s about making sure that users who visit your site will have the ideal experience. It’s about leading them to take action and take away the message you want them to have.
Clearly, the design of any website is a delicate balance between what both the user needs and what the business needs. Seeing your website through the lens of an actual user is fundamental, but never easy. You cannot assume your website’s users think and behave the same way you do. Having a web designer that understands UX and what the user needs in order to develop a great user experience is the key to having a successful website. Your designer should understand the psychology of consumer behavior, how to optimally structure and deliver information on your site, as well as understand the constraints of the web.
Your designer should also be able to clearly see and understand your business’ needs, goals, brand identity, target market and culture. Look to your web designer as your guide – navigating you through the wilderness of the World Wide Web. This will help to keep your needs and your user’s needs in alignment.
So what if your website is not optimized for a great User Experience? How will it impact your website? Simply put, the end-user becomes frustrated and leaves your site. It can also mean that your site is receiving potentially poor SEO results. In addition, if your web site is not designed on a responsive platform, (which means the site is accessible and user friendly via all mobile devices) then this will hurt your UX and SEO.
As with all marketing and branding, your website is an investment and all good investments require business savvy, and hiring the right team to get the job done right. If you have a web site and you are not sure if it is optimized for the ideal User Experience, or if you are getting ready to revamp the one you have, feel free to contact us for a free consultation.